MEET THE iCAN TEAM
The iCAN Team is a group of dedicated and passionate professionals who each bring their own unique style to their work.
HONESTY, PASSION and KINDNESS are the pillars that support all of our work.
We are each committed to bringing OUR BEST to every facet of this company. Our easy-going, friendly, FAMILY VIBE infuses all of our work and is exemplified in the LASTING CONNECTIONS and PARTNERSHIPS we’ve made.
Ever since Saul remembers he has looked at a business and tried to break it down to understand it and figure out how to optimize it. He loves to improve a good idea and make it great. Saul understands that there is a fine balance between perfection and delivery – and drives hard to execute.
More about Saul
He has been blessed with several successes in his career. His experience in pharma and customer service has given him a hard learned perspective that good customer service and a valued product are keys to business success. He has learned a great deal about humility and success.
The cannabis industry has been Saul’s most fast paced, action filled adventure to date. He loves the ability to make real change in the world and the ability to apply his unique take on this awesome field.
Saul is very proud of Cannatech, his team’s first big initiative in this space and I is excited about establishing a global brand infrastructure that will shape the cannabis space.
To be an ambassador for entrepreneurship and Israel is amazing to me as I am not a public person – but the cause is so powerful I am grateful to take a stand
I love my family, I love to camp, fish and read and I look forward to my kids growing up in a new world, and knowing that I had a little to do with it.
Director of Life Sciences
Yaron brings together 15 years of experience in Life Sciences innovation. With experience in development, compliance, and operations, Yaron has worked within Israeli start-ups as well as consulted for them.
More about Yaron
Yaron has navigated the US, European, Israeli and Australian regulatory agencies including the registration of manufacturing facilities in the US, Central America, Israel and Australia to GMP levels.
Yaron has led clinical trials in the US, Europe and Israel as well as worked with CRO’s all over the world.
VP of CannaTech
Born in British Columbia, Canada, Sari has arrived in Israel via Vancouver, Toronto, and Baltimore, each leaving its unique stamp on her. Sari first lived in Israel as a teen, eventually marrying and settling in the country, which won her over with its determination and boundless passion, traits that very much describe Sari to a tee.
More about Sari
Sari’s work experience spans varying sectors, from cyber-security to the culinary arts, and from e-books to the defence industry. Along the way, she has been enriched both by her responsibilities and by the accomplished professionals from whom she has learned so much. Her current foray into the cannabis industry has proven equally fascinating and rewarding.
Sari’s role as wife and mother is ultimately her greatest accomplishment, followed closely by her reputation as a loyal, hard-working employee. But she also takes pride in her passionate turns as an avid gardener, chef, environmentalist, rock music enthusiast, and admitted candyholic.
Sari’s life motto: We are the sum total of all our experiences.
Joshua grew up in the mountains and forests of the Pacific Northwest. He moved to Israel with his family in 2003. Joshua has worked in e-commerce, local SEO and information marketing for over 10 years. Inspired by the legal and growing Cannabis industry in the US – Joshua began looking for opportunities in Cannabis.
More about Joshua
It was not until early 2015 when Joshua was introduced to Saul Kaye (CEO and Founder of iCAN) that he learned the immense contribution Israel has made within the global Cannabis market. Joshua joined iCAN almost immediately.
Joshua is passionate about building bridges and forging relationships between Israel and the rest of the global market as well as specifically showcasing Israeli innovation.
When not working, Joshua enjoys time with his family, wandering the ancient hills around his home and making wine.
Sarah is a Southern Californian native who threw down roots in Israel with her husband in 1999 – they’ve grown to a family of seven since then. She has created content, curriculum, and marketed ideas for the last 18 years as an educator, public speaker and published writer, both in the US and in Israel.
More about Sarah
Sarah is, (among many things) a lover of people and a talker. Age and experience has made her good listener too. Sarah was introduced to the value of medical of cannabis in 2011 after nearly a year of care-taking a very close friend with cancer. That opened her eyes to the healing power of cannabis and the need for more education and solid re-branding efforts to allow this plant medicine to do what it does best: Help people feel better. She redirected her skills as a communicator and content creator towards the medical cannabis community. She hit the ground running with the iCAN team towards the end of 2015 and hasn’t looked back.
When Sarah is not writing or collaborating on a project, she is likely on her porch in the Golan Heights with her family and a shot of bourbon (or in the kitchen cooking up a storm). She is known to infuse all of her work with equal measure of heart, sweat and soul.
Senior Project Manager Life Sciences
Liron was born and bred in Jerusalem. Her passion for biology, lead her to both Ariel University and Hebrew University where she devoted herself to the study of biotechnology and management, graduating with a degree in Chemistry and Biotech and earning a M.Sc in Technology Management. Liron spent 13 years in project management in the biotech sphere.
More about Liron
Reavis Daniel Moore
Managing Director of iCAN Services
Reavis brings a lifetime of experience as an advisor and entrepreneur to his role leading iCAN Services. In 2011, after 35 years in the music industry in LA and NYC, he made the transition to cannabis as a partner in Deep Green, the first cannabis conference held in the San Francisco area. Since then he has advised numerous companies in California, Israel and Europe, as well as starting a few of his own. Beyond business, he is also known to be a raconteur and reveler of high repute.