We were honored that Bruce Linton joined us on our CannaTech stage in Tel Aviv this past March. The audience was riveted as Bruce shared his insight as CEO of Canopy Growth, one of the largest cannabis companies in the world and spoke to the global evolution of brand development. How did Tweed become the powerhouse that it is today, receiving a branding award right after Zappos and right before Airbnb? Check out the video below as Bruce walks us through the process of brand development; how to nail your company name, your story, your logo and your offering.
This is a knockout presentation all about the fine art of cannabis branding and an insider’s peek at Canada’s unique and evolving regulatory environment. Enjoy masterful storytelling and get fired up about making smart and sharp decisions as you tell your story in this industry.
You won’t want to miss this one. Enjoy friends.